![]() A line at the head of a page or passage giving information such as the title, author, and page number. often headlines An important or sensational piece of news. The reader should see the headline and have a clear idea of the article’s contents. The title or heading of an article, especially in a newspaper, usually set in large type. Der UK Headline CPI fiel letzten Monat auf eine Jahresrate von lediglich 0,5, halb so stark wie im November. ![]() The headline should grab the reader's attention. The title or heading of an article, especially in a newspaper, usually set in large type. Some quick pointers: Make sure that your headline is the first group of words that your reader sees. It is the title of your article, the subject line of your email or letter, or the top of your web page. Effective headlines are easy to read and digestible. UK headline CPI fell to a mere 0.5 annual rate last month, half the rate that it was in November. A headline comprises the first words at the top of a newspaper ad. Be clear and direct with your word selection and avoid using obscure words or acronyms that can confuse everyday readers. This also produces the issue of noun stacking. Word arrangement and punctuation can affect the meaning of your headline. Headlinese has to use its own set of rules, terms, and phrases in order to fit story titles into sometimes impossibly tight spaces. The British have apparently come up with a clever term for the grammar headlinese employs when it uses the shortest possible versions of a word: "thinnernyms" (thinner synonyms). Instead of disagreeing, people 'clash.' Rather than competing, they 'vie.' Instead of divisions, we have 'rifts.' And instead of a Mexico president promising reforms of the policing system in an effort to mollify people’s anger over the murder of 43 students, we get 'Mexico president vows police reform in bid to quell massacre rage.' I was inordinately pleased with myself for coining the word thinnernym to describe these short words, although I’ve since been informed that I’m not the first to do so." - Andy Bodle, "Sub Ire as Hacks Slash Word Length: Getting the Skinny on Thinnernyms." The Guardian, Dec. a phrase at the top of a newspaper or magazine article indicating the subject of the article, usually in larger and heavier type. "The grandest, oldest and arguably finest headline tradition of all, of course, is the use of short words. ![]()
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